They say the same
illustration for the
“Fukutoku Enman
Sugoroku” game was
used in various regions!

But the shops shown
on it were different in
each town?

Aye, it seems a publisher
in Tokyo sold blank
sugoroku boards—with
only the pictures—to
local newspapers across
the country. The
newspapers then sold
the spaces as ad slots to
local shops, matched
them to the illustrations,
printed the boards, and
delivered them with the
New Year’s edition.
Quite the clever
business model, indeed!